![]() I am sure there are plenty of others unbeknownst to me, or so rare that I wouldn’t be able to guess them, but the above three are certainly more common than you might think. Site owners that monetize through ads, so impressions will increase dramatically while their costs of buying the traffic are comparatively very low. Supposed white-hat SEO agencies that are desperate to claim increased traffic or results without putting the real work in to generate them.Īgencies wanting to demonstrate increased CTRs but have to resort to doing it in this manipulative fashion. I can, however, explain who tends to use it and how dirt cheap it tends to be. I haven’t yet infiltrated the underground network of traffic bot buyers and owners, so I can’t outline exactly where this traffic tends to originate or who the ultimate sources are. This traffic bot isn’t illegal unless obtained through illegal means (this is rare), but I am going to cover why and how you should look out for it - especially if you are paying a marketing agency expecting real, genuine traffic. After all, bots won’t convert on your site or buy your products. The risks aren’t particularly high, but they are there nonetheless, and in most cases, you won’t see any benefits. Paid bots and traffic tend to lie somewhere in between the above. Then, of course, we have directly malicious bots (scrapers, spambots, DDoS bots, and more) that won’t be the focus of this article today, but you should always keep in mind the potential of being targeted by these, even though the likelihood is low. This “regular” traffic falls under a few main categories: search engine crawlers, other crawlers from SEO tools, copyright bots, and more.Īn example of Googlebot crawl stats for one site. ![]() What is Bot Traffic?įirstly, it is essential to establish that not all bot traffic is the same. You should be able to feel confident when engaging with an agency, but if you suspect foul play, keep reading, and see if this may be happening to you. From PBNs and outdated paid link networks to bot traffic and other illusory tactics, it is better to be safe than sorry when dealing with an SEO agency.īelow is just one example of a shady, albeit rare, SEO agency tactic. You have just been contacted by what appears to be a great up-and-coming SEO agency, promising guaranteed traffic and results, and the price is finally within budget.Īlas, things are rarely guaranteed in the marketing world - especially in search marketing. Imagine this: Your company needs help securing higher organic search rankings, and it is perfect timing.
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